Web Design and Development
IT Career Level 4
Following are some of the most popular IT job titles that companies are looking for, as well as, their job description, salary and education/credential requirements. There are many more IT job titles than what you see below; we have only listed a few of the most popular in each sector.
Web Director, Web Content Manager, Web Master
Job Description:
The Web Director is responsible for strategic planning, development, execution and implementation related to
all of a company's websites. They work with the marketing team to devise the strategic direction and are responsible
for budget expenditures and staff oversight of the Web Services department. Web Directors plan, organize and lead the
web department to meet company standards and strategic goals and ensure consistency with the company's web mission
statement.
Web Directors utilize their knowledge of web technologies, techniques and best practices to help position a company's websites for the future. They maintain and develop a competent, productive and quality-conscious work force. They also develop and implement processes through orientation, training and education to ensure that the competency of all staff members are assessed, maintained, improved and demonstrated throughout their employment.
They will prepare and control operating budgets and department resources by forecasting future web funding needs of the organization, as well as act as a consultant for the organization for initiatives related to Web development and implementation.
IT career goal-setters looking to become a Web Master or Web Director must demonstrate superior negotiation and leadership skills, web expertise and knowledge. They also must have a strong commitment to customer service, including a proactive consultative style. Understanding the connection between electronic communications and the Internet in an organization's overall marketing and communications strategy is also essential.
They need the ability to lead and motivate individuals and groups of people toward the accomplishment of work and organizational goals with experience in selection, evaluation, and direction of subordinates. They also must work and relate well to all levels of Associates, internal and external customers, operations managers and the general public.
Education/Credential Requirements:
(Note: The requirements listed below were assembled based on the most popular IT job titles and
company expectations. We have listed the most likely requirements. You may not need them all, but you will
certainly be required to have some of them. If you need help with this, please speak to one of our Training
Advisors at 877-872-4646 and they can guide you to the correct path.)
(Required): [High School Diploma or Equivalent];
[CIW Associate Certification];
[Adobe Golive];
[Microsoft VBScript];
[Certified ColdFusion MX Developer];
[Microsoft ASP];
[Microsoft FrontPage];
[Macromedia Dreamweaver];
[Macromedia Flash];
[CIW Professional Certification];
[CIW Security Analyst];
[Microsoft Certified Technology Specialist (MCTS): .NET Framework 2.0 Web Applications];
[Sun Certified Programmer for the Java 2 Platform];
[Microsoft Internet Information Services 5.0];
[Soft Skills in Communications];
[Soft Skills in Management];
[Soft Skills in Leadership]
(Recommended): Working towards [Bachelor's Degree]
Also review the following page on Understanding Soft Skills
Salary information:
National Average Salary: $88,843.00
For more detailed Salary information see our Salary Statistics page.
Search Engine Optimizer (SEO)
Job Description:
SEO or Search Engine Optimizer is relatively a new IT job position that has been created through the necessity for
companies to have a "Web Presence". This position is responsible for getting a company ranked or placed on a web
search engine. The SEO will need to know hands-on optimization work, including html page construction,
site architecture, content and keyword research. They will also need to be able to perform extensive analysis on keywords
and manage keyword portfolio as well as assist in the translation of business requirements into product specifications.
The smart IT career professional will continually monitor new advancements in SEO technology and evaluate their risks and rewards. SEOs will have excellent writing and communication skills for preparing SEO recommendations to the marketing team and will need to be proficient with Microsoft Office tools including FrontPage.
Education/Credential Requirements:
(Note: The requirements listed below were assembled based on the most popular IT job titles and
company expectations. We have listed the most likely requirements. You may not need them all, but you will
certainly be required to have some of them. If you need help with this, please speak to one of our Training
Advisors at 877-872-4646 and they can guide you to the correct path.)
(Required): [High School Diploma or Equivalent];
[CIW Associate Certification];
[Microsoft VBScript];
[Microsoft ASP];
[Microsoft FrontPage];
[Macromedia Dreamweaver];
[Microsoft Office];
[Soft Skills in Communications]
(Recommended):
[CIW Professional Certification];
[Sun Certified Programmer for the Java 2 Platform];
[Microsoft Internet Information Services 5.0]
Also review the following page on Understanding Soft Skills
Salary information:
National Average Salary: $72,318.00
For more detailed Salary information see our Salary Statistics page.